Over these beats, the 2010s’ generation of Atlanta MCs carved out their own remarkable niches: Future’s codeine-drenched pain, Young Thug’s indecipherable ecstasy, Travis Scott’s cut-and-paste influence collages, Rich Homie Quan’s resonant baritone, 21 Savage’s quiet menace. And, much like how their rap forefathers found ways to repurpose turntables and drum machines to broadcast their songs and stories, Atlanta’s visionary producers-the aforementioned Zaytoven, Metro Boomin, Sonny Digital, Mike Will Made-It, and the 808 Mafia-crafted dense backdrops with digital percussion and software like Fruity Loops. The genre was also shaped more by the feel and sounds of the rapped styles than the words themselves. The sound was at once a maximalist, energetic celebration of life and an unsparing illustration of the street trenches, all carefully calibrated to blast through strip-club speakers and bass-heavy car stereos. The burgeoning trap music genre had rumbled the foundations of the East Coast and the West, with its “ rattling hi-hats,” auto-tuned vocals, repeated ad-libbed interjections, and tinny electric horns and keys. Through the ’90s and especially the 2000s, ATL rappers like Gucci, the Dungeon Family, Ludacris, Young Jeezy, T.I., Waka Flocka Flame, and Lil Jon and the East Side Boyz had made clear that the South had something to say. Their rise was in part a story of the right trio at the right time.
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